The Cloudvisor story
$123,000 in 90 days
How Cloudvisor generated over $123,000 in pipeline and closed $39,000 in 90 days, all from leads they’d never have converted before.
with Hotline Ring
Industry
AWS consulting & technology
Customers
2,000+ in 75+ countries
Use case
Increase inbound conversion
Inbound stack
HubSpot & Chili Piper
At a glance
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min
Average speed to lead
$0
K
ARR won in 90 days
$0
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New pipeline in 90 days
Background
AWS experts with a global inbound engine
Cloudvisor helps growing tech companies with AWS Cloud, from AI readiness assessments to managed services and full migrations.
Their remote team spans Europe and serves a growing global client base. SEO and ads drive their inbound engine, generating 80–100 high-quality leads a month.
Their marketing runs entirely on HubSpot, with forms and calendar bookings capturing leads.
“
We run a lot of advertising and pay a lot for every MQL. It felt like we weren’t doing our best to actually turn these into meetings. Speed to lead was a problem.
AK
Anastasiia Kuten
Growth Marketing Lead, Cloudvisor
The challenge
Missed pipeline
Inbound volume and quality were strong, but only 50% of leads booked a meeting through Chili Piper.
That’s common for calendar booking forms, and Cloudvisor found they could only recover a small percentage of the leads who didn’t book with email follow-up alone.
With inbound their main growth channel, turning that other 50% into SQLs was a top priority for the GTM team.
The solution
Simple integration
Cloudvisor trialled Hotline Ring to see if a speed-to-lead approach could recover leads that didn’t book a calendar slot.
In HubSpot, Anastasiia simply added a workflow step to their existing inbound flows, so forms, emails, rules and routing stayed exactly as they were.
Hotline Ring’s Agent AI briefed reps on custom form properties like existing AWS spend, plus the lead’s job title and company description. Phone enrichment meant leads who arrived without a number could still be called.
Cloudvisor was ready to convert.
“
We started saving a lot of time because in the past, it used to take a couple of months of sending emails to get a meeting. Now a lead is on our website, they fill out the form and we just give them a call, and on the spot, we can qualify them.
Rytis Boguševičius
Head of Sales, Cloudvisor
The rollout
Rep ready
Leads went to the contact owner first, then round robin, so every lead got a call. With nothing new to log into or learn, reps started converting right away. All they had to do was answer the phone.
If a lead didn’t pick up, a Refire sequence sent a personalised SMS, then redialled automatically 3 minutes later.
Anastasiia Kuten, Growth Marketing Lead, on their inbound approach.
The results
Pipeline booked, revenue won
Cloudvisor built a rhythm that put inbound conversion on autopilot. With calls, recordings and metrics pushed to HubSpot automatically, the team could see and report on results.
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Pick-up rate
10x the 5% industry average for cold calls.
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min
Average speed to lead
Down from days. Fastest connections under 60 seconds.
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Closed won
3x ROI on the platform within 3 months.
$0
K
Additional pipeline
Leads contacted with Hotline Ring were 102% more likely to convert.
What’s next
Putting the data to work
Next, Cloudvisor wants to use its new insights to drive pipeline from inbound even further.
With a new baseline, access to granular reporting plus insights on lead type and rep approach the team can start testing and coaching in new ways.
With lead volumes still rising, Cloudvisor is capturing more demand than ever.
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